2009-10-14 -
Over the past decade, we have gone from a world where technology was elitist, enjoyed by only a few, to one where it is readily available to everyone. The PC is now a commodity.
The future promises a world where technology is something else entirely, present everywhere: in household appliances, in cars, and even in our bodies.
At our fingertips.
What is already changing today is the way man interacts with machines. A small impulse is enough to execute a command, when just 20 years ago long strings of characters were necessary to access a simple file.
The Acer Group gives the interaction between man and computers an important boost, transforming complexity into simplicity. Innovative touch technology now allows us to experience technology first hand.
Seeing an object and wanting to touch it is one of the most spontaneous and natural reactions a human being can have.
Offering a concrete response to the new digital consumer's need for simplicity through an interface that is realistic enough to allow a direct relationship between the user and the functions of the PC: to listen to a CD, just drag the icon of the disc into the reader; to read a cook book, just leaf through the screen; and to contact your friend, just tap on his image.
Touch technology combines immediacy in a response with the naturalness of everyday gestures.
But innovation doesn't stop here.
The decision to adopt optical rather than capacitive technology extends the range of potential applications and allows the screen to manage more than one touch at a time, thereby guaranteeing an intuitive and natural approach.
A true revolution for the world of IT that will never abandon its traditions, but will support old typographic characters with new tactile approaches.
Hot on the heels of the tactile revolution, the Acer Group is already proposing another that is perhaps even more audacious. They are now blazing the trail of what may just be a new and decisive trend.
That of 3D.
In rendering cinematographic viewing truly spectacular 3D cinema has met with new developments that make it an attraction not only for young children, but also for teens and adults seeking new and unexpected thrills: animated, adventure, and action films almost literally come to life when seen in 3D!
Today this type of projection, once only available on the big screen, has finally come home: the evolution of the PC from a working tool to a daily household appliance has spurred technology to develop solutions that make home computers ideal for multimedia entertainment.
But what makes this technology truly special is the impression of the viewing, the depth – which makes the experience unique.
The third dimension – the perception of space – is most common in gaming and in viewing films where the user is literally projected into a scene that completely surrounds him.
But the development potential is limited only by our imaginations: this is why today it has spread throughout entertainment and moved into education and medicine, two fields that will benefit especially from such technology.
The future of these screens is therefore anything but flat, and nothing prevents us from thinking that they will change the way people think and act.
Android, the quintessence of mobility
The introduction of Android represents a new opportunity for the Acer Group. One that offers its users an operating system that complements Microsoft’s, which will continue to be available in the entire range of products.
Android is a mobile open source platform that can be highly personalised and is free of charge, useful for immediate connectivity and surfing the web. In addition to the operating system, Android also offers key mobile and middleware applications. Third party developers can personalise and integrate Android applications, adding value for the final user.
Android is part of a wider context of mobility. And mobility is a key word in the history and products of the Acer Group.
Acer's ambition is to make mobile Internet access attractive and immediate for everyone. And to do so with solutions that adapt to the style and needs of its many millions of customers.
Acer is, therefore, the only vendor to offer such a diversified range of products to cover every aspect of mobility:
- traditional mobile computing, or notebooks, towards which the user has a proactive approach based mostly on the production of content and ‘on the go’ connectivity.
- online mobility, or the netbook segment, created to allow the user access to Internet content wherever he or she is and to enjoy an online experience in total freedom.
mobility at your fingertips, or smartphones, that combine content with extreme connectivity. This combination enables the user to access a growing number of high-level services, where the smartphone will have a market position even greater than its current one.